Commercial Idea #1

Scene: A guy walking through the cracker aisle at a grocery store. He stops a clerk and asks for CHEEZ-ITS. The clerk hands him CHEESE-NIPS. The customer proceeds to pummel the clerk with his shopping basket. Close-up on the customer's face. As blood splatters across his brow, he yells "NIP THIS!" Cut to the Cheez-Its logo, and the words "Cheese Nips? Go fuck yourself."